MC 2025 Business Analytics Conference
Explore the Power of Business Analytics
Montgomery College is proud to host the 2025 Business Analytics Conference, a dynamic, hands-on event designed to introduce high school students from Montgomery County Public Schools to the fast-growing world of Business Analytics.
Students from John F. Kennedy High School, Montgomery Blair High School, and James Hubert Blake High School will explore how data informs business decisions and discover how they can pursue educational and career paths in this exciting field.
About the Conference
WHEN: Friday, April 25, 2025, 10:30 a.m. – 1:30 p.m.
WHERE: Germantown Campus – Globe Hall, HT Building
Download event flyer (PDF, 
) .
This one-day event will feature interactive breakout sessions hosted by our industry partners, including:
- Asbury Methodist Village
- Gaithersburg-Germantown Chamber of Commerce
- iHeart Media
- Main Engineering
- Marriott International
- Montgomery County Government
- Mosaic Creative Agency
- Montgomery College
- And more!
Students will engage in real-world scenarios showing how data analytics drives innovation, strategy, and operations in diverse industries—from hospitality to government to media.
The conference also offers valuable insights into educational pathway available through:
Keynote Speaker
Samantha Popp, Senior Director - Analysis & Reporting, Global Development at Marriott International.
Samantha is the Senior Director of Analysis and Reporting at Marriott International. With over a decade of experience in business development, Samantha leads a team that streamlines global sales data reporting, sets annual sales targets to drive growth, owns the corporate reporting for the company's SEC filings, and directly supports the executive team in preparation for board meetings, earnings calls and interacting with the investor community.
Samantha grew up locally, in Rockville, attended Boston College with a dual concentration in Finance and Management, and later went on to receive her MBA from Georgetown University. She currently lives in DC, loves the Washington Capitals, her monthly book club, Orangetheory, and traveling.
Featured Speakers
- Dr. John Hamman, Chief Analytics and Insights Officer, Montgomery College
- Zeina Davis, President, Mosaic Creative
- Liz Hendler, Vice President, Revenue Operations, iHeartMedia
- Erik Donald, CEO, Main Engineering
- Stijn Vial, COO, Main Engineering
- Stephen Mathis, Community Business Manager, Asbury Methodist Village
- Richard Cisneros, Montgomery County Incubator Program Manager, Montgomery County Government
- Alicia Chavez, Montgomery County Incubator Program Manager, Montgomery County Governemnt
What to Expect
- Morning and closing sessions
- Interactive breakouts
- Industry-led discussions on the role of data in business operations
- Networking with professionals and college mentors
- Lunch provided for all participants
Contact Information
Jana Anderson, Department Chair, BEACAHMPS, Takoma Park/Silver Spring and Germantown
Campuses
Email: Jana.Anderson@montgomerycollege.edu